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Lessons from Steve Jobs – as noted by Guy Kawasaki

November 4, 2012 Leave a comment

1. Experts are clueless, especially people who declare themselves experts. They cannot help you as entrepreneurs They are going to tell you to do better sameness, to do what everybody else is right. They are going to tell you their point of view, often from a very arrogant point of view. Usually they are disconnected from customers. Steve Jobs did not listen to experts, on the contrary the experts listened to him. Instead of listening to the pronunciation and interpretation of experts, its much easier to listen to customers themselves using social media. You meet someone who calls himself a guru or an expert, that’s the person to avoid. As an entrepreneur, you have to figure things out for yourself.

2. Customers cannot tell you what they need. Focus groups just don’t work.

3. Biggest challenges beget the best work. Instead of byte sized chunks, give your employees and co-founders the biggest challenges. People rise up to challenges and it brings the best out of them.

4. Design counts. Lot’s of people care about design. Experts will tell you about price, demand, blah. It’s lot easier to enchant people with great stuff rather than crap. Even if the population is 10% only.

5. In presentations: big graphics, big font. Steve used to do one word slides with 60pt font.

6. Jump curves, not better sameness.

7. Something “works” or “doesn’t works” is all that matters. – change/pivot based on what works. Don’t be stuck with fads and religion. Initial offering of an iphone was – only the 3rd party apps that were safari plugins – then shift. six months later – great 3rd party apps – open system. – reversed

8. “Value” is different from “price” – Steve proved – there are class of people who perceive value more than price.
Uniqueness Vs Value (2x2 matrix)

9. Hire A players. Hire people better than you. Engineers – don’t think management, finance, etc. is easy – don’t think like that. Take pride in saying that I hired someone who is better than me in finance/marketing/…

10. Real CEO’s can demo.

12. Real entrepreneurs ship and not slip. Don’t worry, be crappy. When you have jumped curves, the first version can be crappy. It can be a piece of crap but it has to be a revolutionary piece of crap. Don’t ship crap, ship something that has jumped curves which can have elements of crappiness to it.

13. Some things need to be believed to be seen. – voila – u always heard it the other way round, right? You will have to belive, ship and then let it be seen. If you want proof, it will never happen.

Remembering Steve – the insanely great

October 6, 2011 Leave a comment

There is no reason not to follow your heart.

We all knew, well more or less, that it was coming, from the last 7years. It was just lurking around the corner all the time. The wall street would have been more worried about how to use/cope-with this event and its slow commencement has definitely taught them how to live with it. However, I (a true disciple of Steve) and many other like me were more worried about the legacy that fall upon us when Steve is gone. The day has come. No, I am not talking about his material assets, I am talking about the legacy that he has instilled in the hearts & minds of each and every one of us. Its like a baton that we have to carry, glorify and instill in the hearts & minds of future generations, because after all we are just "mere mortals" our part of the track will end somewhere sooner or later and we shall have to pass it on.

We (me and many other like me) have been horned defenders, advocates, fan-boys of Steve and have taken his words to be line drawn in stone. Its time we take those words to the truest of their destination, live and execute them, without expectations, pride or fear.

In Steve’s own words (from his speech at Stanford’s commencement address, 2005):

“No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.”

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

There is no end to the text that I can write in Steve’s praise and a lot of videos (some of them rare) that I can share but I will keep this tribute short on this sad day and share more on some later date.

May his soul rest in peace but the fire he kindled live forever in our hearts & minds.

the crazy ones

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